IV: Marketing Strategies

IV: Marketing Strategies

Marketing Strategies

Video IV
Length: 6 mins / Suggested Grades: 5-Adult

The vaping industry has taken several key pages from big tobacco’s playbook. They have effectively manipulated public information and pop-culture imagery to promote the use of nicotine as a recreational addictive drug. In this 6 minute segment, we expose some of the most powerful methods being used to craft social acceptance and governmental regulation of Vaping Devices. Confronting these aspects is essential to effective prevention and awareness initiatives.

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